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Adidas reviewing partnership with Ye following White Lives Matter controversy

Sportswear giant Adidas says it is reviewing its partnership with Ye formerly Kanye West, days after he debuted a "White Lives Matter" T-shirt design at Paris Fashion Week.

While not mentioning the controversy surrounding the shirt design, the brand stated that successful partnerships are rooted in mutual respect and shared values.

Adidas said they made the decision to put the partnership under review after repeated efforts to privately resolve the situation.

A spokesperson for the German sportswear company also said that the Adidas and Yeezy partnership is one of the most successful collaborations in their industry's history. 



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