Africa's music and talent catching the attention of global brands

Global media and music brands are in a rush to stake their claim in Africa's music industry following the popularity of breakout stars Tems, Burna Boy, and Wizkid.

Universal Music Group launched the Virgin Africa Music Label and Artiste Sevices in June, for independent labels and artistes on the continent.

Additionally, streaming services Spotify, Apple Music, and Boomplay have all entered or expanded their offerings in Africa.

The Afrobeats genre is gaining Global momentum with Billboard launching a dedicated streaming chart earlier this year.

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