Alkaline's music featured as soundtrack for Givenchy's Spring/Summer 2023 Collection

Dancehall deejay Alkaline has created a major social media buzz after a number of his hit songs were featured as the soundtrack for Givenchy's Spring/Summer 2023 Collection at Paris Fashion Week.

The haute Paris runway featured a street wear collection from American designer Matthew M. Williams, known for his collaborations with Lady Gaga and Kanye West.

Williams shared that his inspiration this season was the style of Jamaican dancehall superstar Alkaline, who worked on the show's soundtrack.

As the models walked on water, Alkaline's hit singles After All, My Side of the Story, Company, Ocean Wave, and One More Time served as background music. 

The new feature brings momentum to the vendetta deejay, who is gearing up for the return of his new Rules concert on July 2. 

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