The Atlanta Police department has confirmed the death of YouTube sensation Kevin Samuels.
The 56-year-old was found unresponsive in his apartment on Thursday.
Reports are that he was in the company of a woman, identified as a nurse, when he complained of chest pains.
He collapsed after her failed attempts to help him.
The self-proclaimed relationship guru is known for his controversial and sometimes misogynistic comments about dating and relationships.
He most recently set the internet ablaze when he referred to single women who are 35 years old and over, as "leftover women".