Singer Rihanna is to launch a fashion label with French luxury goods group Moët Hennessy Louis Vuitton (LVMH).
The label is called Fenty, which is the singer's surname, and will launch in Spring this year.
She will become the first black woman to lead a house under the LVMH brand, and the first woman to create an original brand for the group.
The singer, who has 70 million followers on Instagram, is widely known for her bold fashion choices.
Fenty, which will produce clothing, shoes, and accessories, is the first new label under the LVMH brand since 1987.
The label will join around 70 brands already in the LVMH group, including Louis Vuitton, Christian Dior, and Givenchy.