Digicel has announced that it will cease all paid advertising activities on Facebook platforms globally for July, as the company takes a stand against hate speech online.
The company on Tuesday said the move is in solidarity with a number of leading global brands who have moved to send a strong message to Facebook that enough is enough.
Digicel Group CEO Jean-Yves Charlier said it is hoped that Facebook will be forced into affirmative action instead of idly standing by as its platforms are used to spark and spread negative, damaging and violent messaging.
Facebook to undergo audit
Facebook has said it would submit itself to an audit of how it controls hate speech in a bid to appease a growing advertising boycott of the platform, as it prepared to address a group of advertisers on Tuesday.
Media measurement firm, Media Rating Council will conduct the audit to evaluate how Facebook protects advertisers from appearing next to harmful content and the accuracy of the company's reporting in certain areas.
The scope and timing of the audit are still being finalised.