Facebook has seen usage across its platforms surge in countries that have implemented coronavirus lockdowns.
Italy - with some of the toughest restrictions - has seen the biggest rise, with group video calls rocketing by more than 1,000 per cent in the last month.
The social media firm said total messaging traffic on all its platforms had increased 50 per cent on average across the hardest hit countries.
Facebook owns Instagram along with popular messaging app WhatsApp.
But the company said the higher usage won't protect it from expected falls in digital advertising across the world.
Along with the huge rise in group video calls, the country has seen a 70 per cent rise in time spent on Facebook-owned apps.
Facebook outlined steps it is taking to increase capacity during the heightened traffic as people are stuck indoors and working from home.