Jamaican farmers earn $125 million from ALEX

Between January and October, farmers sold just under 125 million dollars of produce through the tourism Agri-Linkages Exchange (ALEX) online platform.

Tourism Minister Edmund Bartlett who made the disclosure yesterday said the project continues to be beneficial to the 1,200 farmers and 247 buyers who are registered on the platform.

ALEX, which is a joint initiative of the Ministry of Tourism, through the Tourism Enhancement Fund, and the Rural Agricultural Development Authority is the first online platform of its kind in the country.

It brings hoteliers into direct contact with the farmers and, in turn, reduces leakages and helps Jamaica retain more of the economic benefits of tourism.

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