Red Stripe says it is continuing its import substitution strategy with the recruitment of a new cadre of farmers for its Project Grow programme in which Jamaican cassava is used in beer production.
Cassava replaces imported high maltose corn syrup in the manufacturing of beer.
The farmer recruitment session held recently at Red Stripe’s headquarters is part of the company’s plans to develop a sustainable supply chain and to increase usage of local raw materials in the company’s brewed products by up to 40% by 2020.
Red Stripe currently has four farms - Little Windsor, Bernard Lodge, and Wallen District in St. Catherine, and one in Spring Plains, Clarendon - with a combined 1,000 acres.
In highlighting the company objectives for 2017, Mr. Nuncio announced that with the addition of the outgrower farmers, he hopes to boost this figure to more than 2,000 by year end.
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