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ICC considering separating media and broadcasting rights for women's events

The International Cricket Council (ICC) is considering separating media and broadcasting rights of the women's events following the success of the Women's Twenty20 World Cup in Australia earlier this year. The governing body shared impressive television broadcast, digital audience and attendance numbers from the tournament on Thursday, which it said have set "new benchmarks".

It was the second tournament to take place as a stand-alone event after the first five editions were held concurrently with the men's World T20. According to ICC estimates, 70 percent of the game's billion-plus fans want to see more women's cricket, which resulted in 1.1 billion video views for the tournament in Australia.

Australia beat India in the March 8 final to win their fifth title at the Melbourne Cricket Ground on International Women's Day.



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