Bahamas fights "bad press" with $10M PR campaign following US travel warning

The Bahamian government spent nearly US$10 million to counter the "bad press" the country received earlier this year.

The figure was released by deputy Prime Minister and Tourism Minister Chester Cooper in Parliament yesterday.

The Bahamas received significant international media attention after the United States Embassy in Nassau advised Americans about a spate of murders that had occurred in New Providence at the beginning of 2024.

The travel advisory was widely reported by international media, with some inaccurately claiming that the US had raised The Bahamas' security threat level.

The Bahamas welcomed a record 9.7 million tourists in 2023.