Italian spirits company Campari, which owns Jamaica's J. Wray & Nephew, says its new bottle design and marketing campaign will not affect product prices.
Communications Manager Dominic Bell says the redesign is part of Campari's US$500 million investment in the company since 2012, including a $90 million dunder treatment plant.
He adds that the updated look celebrates Campari's Milan roots while modernising the brand.
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