Canada's antitrust watchdog said Thursday it is suing Google over alleged anticompetitive conduct in the tech giant's online advertising business and wants the company to sell off two of its ad tech services and pay a penalty.
The Competition Bureau said such action is necessary because an investigation into Google found that the company "unlawfully" tied together its ad tech tools to maintain its dominant market position.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competition commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher ad server, DoubleClick for Publishers, and its ad exchange, AdX.
It estimates Google holds a market share of 90% in publisher ad servers, 70% in advertiser networks, 60% in demand-side platforms and 50% in ad exchanges.
And U.S. regulators want a federal judge to break up Google to prevent the company from continuing to squash competition through its dominant search engine after a court found it had maintained an abusive monopoly over the past decade.
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