Tourism minister calls for Jamaica to embrace luxury tourism market

Tourism Minister Edmund Bartlett says Jamaica must move decisively towards developing a luxury tourism market to sustain its position as a leading travel destination and maximise economic returns.

He made the call while addressing the Branded Residence Conference at the Montego Bay Convention Centre in Rose Hall, St. James, on December 4. 

Mr. Bartlett said it is time for Jamaica to "pivot" towards luxury tourism and move beyond the well-established all-inclusive resort model to capture the lucrative high-end visitor market.