Ontario has launched a multi-million dollar US ad campaign, touting itself as an "ally to the north" following Donald Trump's threat of tariffs on all Canadian goods.
The President-elect has said he would impose a 25 per cent tariff on all Canadian and Mexican goods on his first day in office unless both countries secured their shared borders with the US.
The province, which is at the heart of the highly integrated auto industry in Canada, would be especially hard hit by the threatened levy.
Trade between Ontario and the US totalled more than $350 billion in 2023.
The 60-second ad launched on Monday will run throughout the holiday season in the US, including on Fox News and during National Football League games.
It will also appear at Washington DC airports and later on billboards and digitally on the Fox Sports app in key US states.
The ad notes that Ontario - which has a population of 16 million people - is the third largest trading partner with the US and the primary export destination for 17 states.
comments powered by Disqus
All feeds
