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CTO head urges Caribbean to go beyond natural beauty in tourism strategy

The Secretary General of the Barbados-based Caribbean Tourism Organisation, Dona Regis-Prosper, says the Caribbean must leverage more than just its natural beauty and focus on strategic partnerships, innovation, and sustainable tourism to remain globally competitive.

Addressing the 2025 Virgin Islands Tourism Summit, Regis-Prosper challenged the region to rethink its approach to tourism development, emphasising that dialogue alone is not enough.

 



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