Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signalling a sluggish start to the trendsetting company's effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.
The iPhone's roughly 1% drop in revenue from the previous year's October-December period wasn't entirely unexpected, given the first software update enabling the device's AI features didn't arrive until just before October 31, and the technology still isn't available in many markets outside the US.
The countries still awaiting Apple’s AI suite include China, a key market where the company continued to lose ground. Although he didn’t mention China, Apple chief executive officer Tim Cook told investors on a conference call that a software upgrade enabling the AI features in more European markets, as well as Japan and Korea, will be rolling out in April.
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