Yoni Epstein, President of the Global Services Association of Jamaica (GSAJ)
The new president of the Global Services Association of Jamaica (GSAJ), Yoni Epstein, says boosting the competitiveness of the business process outsourcing sector will be his top priority.
Speaking on Radio Jamaica's Real Business on Thursday, the Itel chairman outlined the three key objectives for his tenure.
First, he said the industry needs to better quantify its contribution to Jamaica's economy by highlighting not only the number of jobs it creates but also its contribution to gross domestic product and foreign exchange earnings.
He also noted that it generates approximately $900 million in foreign exchange annually.
His second priority is to reverse the decline in employment - which has fallen from about 60,000 workers to 40,000 - by improving productivity through the use of artificial intelligence.
Epstein argued that AI is not the cause of job losses, but should instead be used to make workers more productive and the industry more competitive.
His third priority is to encourage JAMPRO to increase its marketing of Jamaica's global services industry.
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