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Rihanna's Savage X Fenty brand raises $25 million in investments

Rihanna's lingerie brand Savage X Fenty has raised $25 million in investments from the Abu Dhabi Growth Fund. 
 
Earlier this week, the brand secured an additional $125 million, as it looks to open its first retail store in Las Vegas. 
 
The brand plans to open other brick-and-mortar locations in malls in Los Angeles, Philadelphia, Washington D.C. and Houston.
 
Savage X Fenty, which launched in 2018, is celebrated for its inclusivity, similar to that of Rihanna's makeup line that launched with a range of 40 shades of foundation for various skin colors.


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