Audley Shaw, Minister of Industry, Investment and Commerce
Minister of Industry, Investment and Commerce, Audley Shaw, says Jamaica being a signatory to the Madrid Protocol will be a massive game changer for the country's Blue Mountain coffee brand on the world stage.
Mr. Shaw says the Protocol will see the Blue Mountain brand being registered in more than 100 countries, giving Jamaica a major foothold in some of the world's biggest coffee-consumption markets.
He was speaking at the Jamaica Coffee Exporters' Association virtual strategic forum for the coffee industry yesterday.
By becoming a signatory, Jamaica could greatly assist its products by way of patenting, thus avoiding copyright breaches and other infringements.
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