The Caribbean Premier League (CPL) has won the award for "best use of social media" from the prestigious International Sports Convention (ISC) for the league's social media and content strategy.
The award was announced during the annual international sports awards. The tournament took place between August 18 and September 10 and as a result of the COVID-19 pandemic, it was played behind closed doors.
During the 2020 tournament, CPL added over one million new followers and had over 300 million video views via social media.
During the tournament itself, live CPL games were broadcast into 77 countries on facebook and youtube as well as sending out highlights clips worldwide.
The tournament also worked with broadcast partners Sunset+Vine to create fun and engaging content so fans could learn what it was like inside the tournament's bio-secure bubble.
CPL also launched the "life stories" films on the tournament's social media channels and also started sharing content on a number of new social media channels such as tiktok, twitch, triller and instagram reels.
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