J. Cole
With his album KOD garnering 64.5 million streams in its first 24 hours in the US, J. Cole set a new record on Apple Music for most album streams in 24 hours.
He surpassed Drake's Views album by almost a million streams while his album clocked a record 36.7 million first-day streams on Spotify in the US.
Apple Music's 40 million subscribers stream more hip-hop on average than do Spotify's more than 71 million paying subscribers.
The strong performance shows how streaming is helping some artists succeed without traditional record deals.
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