Barbies parent company Mattel wants to recycle old toys.
The 76-year-old toy company is launching a pilot programme called "Mattel PlayBack" that is designed to recover and reuse materials in old toys for future products.
The new effort is the company's latest step toward a sustainability-focused future.
Mattel previously committed to using 100% recycled, recyclable or bio-based plastic materials across all of its products and packaging by 2030.
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