Britain's oldest postcard maker and publisher J. Salmon will close this December.
The family-owned firm, has been publishing postcards and calendars since 1880.
The reason for the closure, the company said, is because instead of penning a card, people are putting photos up on Facebook or Instagram or using WhatsApp to show friends and family at home just how much fun they're having.
Brothers Charles and Harry Salmon, the fifth generation of the family to run the firm, said the popularity of social media has had a huge impact on the business.
They claim people are also tending to take shorter holidays, meaning they are likely to have arrived home long before their postcards.
The brothers say as a result, the business is no longer viable.
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