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CHTA President Nicola Madden Greig
The Caribbean Hotel and Tourism Association [CHTA] says Jamaica is seeing positive trends for visitor arrivals.
CHTA President Nicola Madden Greig has reported that both arrivals and demand for the destination increased for the first quarter of this year.
"Jamaica is trending up above the 2023 numbers, and again the UK, US Canada, Spain are up; Germany again seems to be consistent with that," she revealed at the Caribbean Travel Forum in Montego Bay, St. James on Monday.
Looking to the future, she noted that there was "a slight trending down, in terms of demand," which she attributed, in part, to current global conflicts, as well as the fact that this is a presidential election year in the United States, "which tends to damper US travel demands, somewhat.
These challenges are usually overcome through increased marketing efforts "to mitigate against any sort of fallout."
She said the US travel advisory and other factors may be behind a marginal fall off in demand.
Overall, she said there was no reason to believe the wider Caribbean will see "any major downturn".
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