Walmart is within striking distance of matching Amazon.com Inc's online prices for the first time, a key milestone in its effort to regain the "low price leader" title.
Walmart has aggressively invested in making its prices more competitive against brick-and-mortar rivals since the start of the year.
Now, the shrinking gap is also becoming noticeable across a broad range of product categories online, according to a price study conducted for Reuters, as well as interviews with pricing experts, retail consultants, vendors and company sources.
Prices at Walmart.com are now only 0.3 per cent more expensive than Amazon on average, according to the study by retail data analytics firm Market Track, which analysed prices of 213 products in 11 categories over a period of 700 days ending November 7, 2017.
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