State media said the fire started Wednesday afternoon in Xinyu, a city in China's Jiangxi province.
At least 39 people have been killed and nine injured in a fire that started in the basement of a shop in the Chinese city of Xinyu.
State media said the fire started Wednesday afternoon in the city in Jiangxi province.
Footage showed smoke billowing from buildings and people jumping from windows.
President Xi Jinping has called for an investigation into the blaze.
He also demanded the resolute containment of similar deadly incidents in the country.
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