Three persons, all black, were shot dead on Saturday in Jacksonville, Florida.
The shooting took place inside a Dollar general store, situated close to Edward Waters University, a small historically Black college.
Sheriff T.K. Waters, speaking at a hastily convened press conference, did not mince his words, denouncing the shooting as one that was motivated by hatred of black people.
In that regard, he cited the so-called manifesto of the shooter, which he said laid bare his "disgusting ideology of hate."
"Plainly put, this shooting was facially motivated and he hated black people; he wanted to kill 'niggers'", he revealed, quoting the document.
The shooter is also reportedly dead.
Edward Waters University revealed in a statement that students were being kept in their dorms.