Government is moving to develop a comprehensive brand strategy to transform Jamaica's image on the global stage.
A statement from JAMPRO said this landmark initiative aims to establish a unified and compelling identity, reflecting the country's diverse ethos and opportunities in a bid to drive further economic growth and deepen national pride.
The Nation Brand Initiative, led by the Office of the Prime Minister, is being funded by the World Bank's Foundation for Competitiveness and Growth Project.
It's seeking to reposition Jamaica's global image by leveraging Jamaica's unique and distinct characteristics.
JAMPRO says the aim is to develop a cohesive Nation Brand that reflects the country's strengths and achievements, and which will allow it to unlock new opportunities for growth and development.
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