Alicia Keys
The no-makeup movement by R&B singer Alicia Keys is gaining momentum and even the anchors of the Today show in the US have joined in.
The 35-year-old first spoke out about deciding to ditch cosmetics with an essay in May, and quickly earned praise and support from fans for her take-me-as-I-am attitude.
On Friday morning, the show's hosts took their admiration one step further, with Tamron Hall, Bully Bush and Al Roker agreeing to wipe their faces clean on camera.
Alicia went makeup-free in a photoshoot for her new album, which led to a major realization for the star. She said the shoot made her feel the strongest, most empowered, most free, and most honestly beautiful that she's ever felt.
Since then, she's been ditching the foundation and mascara more often, even going without makeup on the MTV VMA red carpet this weekend.
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