Cedella Marley
The oldest daughter of Bob and Rita Marley, Cedella Marley, is launching a new joint venture with the Universal Music Group called Tuff Gong Collective.
The venture will cover recorded music, film and television projects.
Cedella, who serves as CEO of the Bob Marley group of companies, will oversee the project, while her son Soul Rebel will serve as creative director.
Tuff Gong is also partnering with Island Records imprint 4th & Broadway, to sign its first artiste, a rising Trinidadian MC from Brooklyn named Young Devyn,
As part of the deal, Tuff Gong will represent Devyn's catalogue in the Caribbean.
The Tuff Gong Collective deal will also mean that the family will work on film and TV projects with UMG's Polygram Entertainment division, including an animated film with Walt Disney.
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