Sumfest boss Josef Bogdanovich is venturing into new advertising territory, geared towards enhancing international promotion of the event.
Reggae Sumfest has partnered with world-renowned travel-booking company Expedia to help increase the brand's global visibility.
Through the partnership, this year's staging of the highlight summer event - scheduled to take place from July 15 to 21 - has been listed on the site.
Artistes already confirmed for Reggae Sumfest 2018 include Damian 'Junior Gong' Marley, Beres Hammond, Popcaan, Ding Dong, Aidonia, Maxi Priest and Spice.
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