Carreras Limited has launched a series of vape products under the Vuse brand.
The move aims to augment the company's offering of nicotine products.
Managing Director Franklin Murillo told the annual general meeting last week that the company wants to be the leader in nicotine by 2025.
The company will continue to sell its traditional cigarettes, led by the Matterhorn and Craven-A brands but will supplement revenues with vapes.
The revenue forecast for the vape market was not announced.