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Diageo offers to sell most of its Whyte and Mackay business

Red Stripe's parent company, Diageo, has offered to sell most of its Whyte and Mackay business to appease competition authorities in the UK.  

It acquired the famous whisky brand when it secured a stake in India's United Spirits late last year.

As the deal increased Diageo's share of  the blended whisky market to about 40 per cent, Britain's Office of  Fair Trading (OFT) was concerned this could reduce competition and raise prices for consumers.  

The OFT is considering Diageo's offer.  

Diageo, whose brands include Johnnie Walker, Guinness and Smirnoff, agreed to pay 594 million pounds for a 25 per cent stake in Vijay Mallya's United Spirits.  



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