The boss of Ford UK says consumers are still sceptical about electric cars and switching from petrol and diesel remains a real challenge.
Lisa Brankin told the BBC that more government support for the electric car market would be needed ahead of a proposed ban on new petrol and diesel sales in 2030.
Research from energy regulator Ofgem suggests 6.5 million households plan to buy electric cars by 2030.
But the number of electric vehicles (EVs) currently in use remains low.
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