SuperClubs has announced that it is in negotiations to sell Hedonism II in Negril, Westmoreland.
The resort is to be placed under the control of Marshmallow Limited.
Marshmallow Limited, a new company, is headed by majority shareholder Harry Williams, and includes Jon Gross of UnWind Travel, the John Issa family and Hedonism II General Manager, Kevin Levee.
A statement from SuperClubs says there will be a smooth transition of ownership with no interruption in operations.
All reservations and tour operator contracts will be honoured and the property will not be re-branded.
Marshmallow Limited is to spend US$10 million on renovating the 292-room property.