The Jamaica Promotions Corporation (JAMPRO) is to reopen its office in New York City today.
JAMPRO says this is part of its revamped marketing strategy to target the Tri-State area for investments and exports.
With JAMPRO moving towards new marketing strategies to widen its reach internationally, including the use of in-market partners and exploring new global connections to boost Jamaica's brand, the entity's President, Diane Edwards says it became necessary to reopen the New York office and establish JAMPRO's presence in the Tri-State area.
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