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JAMPRO targeting US market for new export opportunities

Jamaica Promotions Corporation (JAMPRO) has announced a two-year initiative, dubbed ‘Road Show USA’, primarily targetting the United States’ fresh produce and processed foods markets, for local exports.

Robert Scott, Jampro's Vice President for Export and Market Development, has disclosed that the undertaking should get underway later this year and is aimed at increasing export sales to points of distribution in the USA.

Scott told the Jamaica Informatin Service (JIS) that the initiative is expected to target at least 10 local companies for participation, adding that activities “will cover a number of states.”

The objective, he said, was to facilitate greater dialogue and engagement with US market stakeholders and, “create a laser-like focus on building exports.”

Accordingly, he said, "it actually means going on the road and doing more missions into these markets in a structured way."

JAMPRO’s Export Division, which will spearhead the initiative, is still in the early stages of planning and finalising the activities.

“We will be pulling teams together. We will be finding the companies, and we are really doing it in such a way that we go into certain cities, we speak to certain distributors, we speak to the supermarkets, and we put them together and start conversations, and then we follow the process through,”  Mr. Scott added.

The United States is Jamaica’s largest trading partner, accounting for 45 per cent of the country’s non-traditional exports. 

“This is the market with which we have the greatest affinity and closest ties. It is the one, in short, with which we are most familiar. (In this regard) it is not only useful but imperative that we have a good grasp of what it takes to access this mighty and diverse market...,” Mr. Scott argued.

 

SOURCE: Jamaica Information Service

 

 

 



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