There is a new fee structure for checked bags on JetBlue that varies depending on the day of departure.
In a statement, the airline said the cost of transporting bags has gone up significantly due to increased wages and higher fuel costs.
It said it has also remained unprofitable since COVID-19.
The price of a first checked bag now ranges from $35 to $50.
JetBlue is giving flyers a $10 discount if they add a checked bag during booking and at least 24 hours before check-in, with prices ranging from $35 for off-peak dates and $40 for peak dates.
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