KFC has announced plans to create 7,000 new jobs across the UK and Ireland as rival fast food chicken chains such as Wingstop threaten to take a bigger bite of the market.
The fried chicken firm is investing nearly £1.5 billion over five years, part of which will be spent on new restaurants in "key locations" such as Ireland and north west England, where it opened its first ever British restaurant 60 years ago in Preston.
Consumers in the UK and Ireland spend billions of pounds in fried chicken chains every year.
KFC revealed its plan as competitors expand in Britain and Ireland, including Popeyes, famed for catering singer Beyoncé and rapper Jay-Z's wedding in 2009.
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