Shift clients to other platforms, say experts amid potential US ban on TikTok

 

Experts are encouraging Businesses and Content Creators on social media platform TikTok, to start crafting a strategy for shifting clients to other platforms.

 

This comes after the US Senate passed into law a bill to ban Tiktok in the next nine months, unless its Chinese based owner, ByteDance, sells the platform.

 

Digital Strategist Keron Rose says content creators should look at driving audiences to their own platform, such as a website:

 

"When you're creating content and you're putting it out on TikTok, you need to start telling people about your other channels, [to] start to follow you on your websites. Get people across your email list, get people across to your other social media channels. Because if you were somebody that only has TikTok - and we know there's a lot of content creators and businesses that right now only have TikTok since the boom of TikTok from the pandemic, and that's where all their audience is - if you cannot migrate your people to your other channels, then you essentially become irrelevant," he warned. 

 

Digital Literacy Specialist Kadia Francis said this approach should not just be employed in relation to TikTok. 

 

"Get your email game up, get your website game up, get your Google game up. Are you even 'Googleable' at this point? You know what I mean? Don't invest all your time in social media because is kotch yuh kotching, you don't own on it. And at any time they can pull your card and all your efforts were for nought. So that's what this [situation] is saying to me."