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Portland to be marketed as high-end tourism mecca

Tourism Minister Edmund Bartlett said the parish of Portland is to be marketed as a high-end upscale tourism mecca.

It will feature culture, art, music and resort leisure facilities.

The Minister pointed that Jamaica had been in danger of losing the upscale market by concentrating on numbers rather than facilities for high-end travelers seeking an uncrowded quality product.

Mr. Bartlett was addressing the launch of G-Jam Studio in San San which is now marketing its eco-toursim upscale product under the banner of Chris Blackwell's exclusive Island Outpost chain of properties.

Speaking at the function, co-owner Steve Leiba said G-Jam would be attracting what he called international "globalistas".

The state of the art recording studio located on the property is already attracting artistes from around the world and a recent guest there was actress Sharon Stone.  

 

 



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