Barbie maker Mattel says it will increase its prices of some of the toys in the US as President Donald Trump's tariffs push up costs.
The firm also says it will cut the number of products it makes in China for the American market.
At the same time, carmaker Ford said the levies will cost about $1.5 billion this year.
They join a growing list of big businesses warning about the impact of US tariffs on their companies and the wider economy.