The Jamaican castor oil industry is being negatively affected by the perception that it is a small-scale enterprise contributing to the prevalence of counterfeit products labelled as Jamaican.
These fake oils are primarily produced in India and China and sold at much lower prices.
While the global market for Jamaican black castor oil is valued at $300 million, Jamaica's share less is less than $5 million.
Dr. Howard Reid from the University of the West Indies attributes the challenges to the lack of industry standards which has allowed inauthentic products to dominate the market.
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