National Commercial Bank Jamaica and RJRGLEANER Communications Group have signed a Memorandum of Understanding to develop "NCB GO," an innovative, card-based loyalty rewards program.
The partnership marks a significant step toward integrating this ground-breaking solution into NCB's portfolio.
Once launched in Jamaica, NCB GO will allow NCB credit and debit cardholders to earn loyalty rewards at participating merchants across the island.
The program will also offer local merchants a fully managed, fully automated, ready-to-go 'Rewards Programme in a Box,' - that eliminates the need for costly and complex loyalty program setups.
The technology behind NCB GO was developed by Go Beyond Group, a leader in rewards-based fintech solutions. This program will be implemented through RJRGleaner's 50% owned subsidiary, Jamaica Holdings, which operates the Gustazos daily deal platform in Jamaica.
As part of the collaboration, Go Beyond will license the underlying technology to Jamaica Holdings for the NCB GO rewards program.
All feeds
