Reality star turned beauty mogul Kylie Jenner has announced the launch of another line of products, Kylie Baby.
The 24-year-old's latest venture is a skin and haircare line dedicated to babies and young children.
Kylie shared that all of the brand's products have been "tested and approved" by her own three-year-old daughter Stormi.
In a post on Instagram she said the product line is completely vegan and hypoallergenic, making it safe, effective, and baby conscious.
Kylie Baby includes shampoo, conditioner, body lotion and bubble bath soap and becomes available on September 28.