Gigi and Kobe Bryant died in a plane crash in January 2020.
Vanessa Bryant, the widow of late NBA star Kobe Bryant, celebrated what would have been their daughter Gigi's 15th birthday by announcing a new clothing line in her name.
Hollywood quickly jumped on board and posted selfies in support of the movement.
Among the famous faces supporting the brand are Jimmy Kimmel, Ciara, Kim Kardashian, Tia Mowry, Khloe Kardashian, Michelle Williams and Kelly Rowland.
Pro athletes including Russel Wilson, Kyrie Irving, the Warriors and Lakers basketball teams also rocked the line while attending their weekend games.
One hundred per cent of the proceeds are going to the Mamba and Mambacita Sports Foundation, which serves underprivileged athletes, especially females in sports.
Kobe Bryant and daughter Gigi died in a plane crash in January 2020.
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