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Tourism Minister Edmund Bartlett
Tourism Minister Edmund Bartlett says $4.5 billion was allocated for destination marketing in the 2025/2026 fiscal year, along with $270 million to support airlift and $163 million for cruise shipping.
He says the marketing budget will rise to $4.8 billion in 2026/2027, with an additional $457 million earmarked to support airlines and cruise operators bringing visitors to Jamaica.
Despite calls for increased marketing and public relations spending following the damage caused by Hurricane Melissa, Minister Bartlett says he will not seek funding beyond the projected amounts.
He explains that only about 70 per cent of the island's room stock is currently available because of the hurricane's impact.
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