Brazil's tourism board has asked world football governing body FIFA, and hotel operators to try to bring down hotel prices – which have reportedly sky-rocketed for the World Cup period. In some hotels featured by the FIFA-appointed agency, Match, room rates will be up to five times higher during the tournament. The tourism board fears that "stratospheric" costs could damage Brazil's image. The World Cup opening match will be on June 12, 2014.
The tourism board said Match should change its policy of blocking hotel rooms and also called upon the agency to reduce its mark-up rates.
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