Diageo, the world’s biggest spirits group and parent company of Red Stripe has announced that it will be reviewing its global supply operations.
The move is aimed at achieving annual cost savings of 60 million pounds and boosting its presence in faster growth markets.
The firm said responsibility for some of its operations will be transferred to 21 key markets and regional structures will be reduced.
It said the savings are expected to be achieved in three years at an overall cost of about 100 million pounds.
Diageo makes 43 per cent of its sales in emerging markets, and in January said it will hit its target of 50 per cent during 2013 – two years earlier than initially planned.
The firm has been on an acquisition spree across emerging markets in recent years.
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